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Darryl LaRue EVP, Marketing and Operations  Darryl LaRue has joined Broadband Enterprises as the executive vice president of operations & marketing in January, 2007.
In this role, LaRue will be responsible for the development and execution of all of the company’s online video campaigns. He will also be responsible for managing & developing the company’s operations, marketing & sales planning groups. Prior to joining Broadband Enterprises, LaRue was VP of sales & business development for Warner Bros., digital distribution division. During his two and a half years, he managed a bicoastal online sales force that helped generate revenue for the studio in online media advertising & digital licensing. During his tenure at Warner Bros., he was instrumental in the launch of new business areas, including online syndicated library distribution of Looney Tunes and Hanna Barbera properties and original “made for broadband” content development with successful online properties such as Waiting 2 B Discovered and On Set, On Edge. Prior to Warner Bros., he was the director of interactive sales for NBC TV stations division, where he managed all online revenues for the 13 NBC TV stations, four Telemundo stations and Access Hollywood’s web properties. LaRue was internally transferred into his role at NBC after working at General Electric’s corporate headquarters in the corporate strategy group, corporate initiatives. He possesses digital startup experience from his tenure at Live365.com, where he assisted in building one of the top streaming music networks in the online space. He began his career as a senior consultant at Deloitte, in Cleveland, Ohio, his hometown. LaRue holds a Bachelor’s of Science in Mechanical Engineering from Stanford University in 1993 and an MBA from Harvard in 1997. He is married to his wife Neige. |
