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The Medium
The broadband medium consists of more than 100 million unique viewers, which is approximately one-third of the entire U.S. population. Broadband Enterprises captures nearly 20 percent of that total audience by rolling up more than 2,400 sites in the largest broadband network today. With streaming video set to become a $1 billion industry before the end of 2008, no company is better positioned to bring the needs of advertisers and publishers together. The result is a 21st Century virtual marketplace for the buying and selling of media.
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